Carefully Cubed. Respectfully Adventurous.

Spend some time in Hawaii you’re bound to come across a good old fashioned poke counter: a simple deli style refrigerator filled with various troughs of seafood marinating in island inspired sauces. Ahhh… the good life. Delicious poke, marinated perfectly and ready to eat. That’s the poke we crave, and that is what Coast is all about.

Our Poke Master, two-time Sam Choy Poke Contest Champion, Kelly Zubal hails from Honolulu. Together with the support of our amazing kitchen crew led by Chef Ryan (formerly of The Ritz Carlton - Kapalua) we take great pride in celebrating traditional poke recipes as well as creating mouth watering marinades that explode with flavor.

Our commitment to quality runs deep. Our secret sauces and side dishes are all house made. You’ll never find us opening a can of corn and throwing it on the line or crushing up spicy potato chips as a topping (as good as that sounds) — we want to elevate your experience. We are committed to serving you the freshest, responsibly sourced seafood when possible, and we hope you enjoy the care and thought that went into each element in your bowl.

San Francisco LOCATIONs

One Market Plaza (PL-25)
San Francisco, CA 94105
M-F 11 am - 3 pm

30 Battery Street (btwn Pine and Bush)
San Francisco, CA 94105
M-F 10:30 am - 3 pm


Carefully cubed. Respectfully adventurous.


Some call it a trend, we call it comfort food. Whether this is your first time trying poke or your hundredth time, we think you’ll love this healthy meal just as much as we do. Here’s why:

  • We're obsessed with serving the cleanest seafood available.  
  • Our Ahi is a Pacific handline caught yellowfin (Monterey Seafood Watch Green Catch).
  • Our fish is free of carbon monoxide - a commonly used color preservative found in previously frozen fish.
  • Kelly Zubal, our Poke Master and 2X Sam Choy Poke Contest Champion keeps it real with authentic Hawaiian  recipes, and also creates locally inspired pokes.
  • We receive our seafood daily and have it on the line by lunch time.

Working with raw fish requires a delicate and nuanced approach. Breaking down a fish and cubing it is a craft we strive to perfect. Blending the right textures and flavors for each fish is something our kitchen takes seriously. In short, we’re proud to present poke the way you’d find it in Hawaii; made fresh daily, with authentic ingredients that accent the flavor of the fish, not mask it.

With the support of our families and friends, we proudly present COAST. We look forward to sharing our love of poke with you soon.